Now is the time to communicate with your customers


Abhinav Arya,
Director, Fabcare Garments &
Textile Machinery P Ltd

No doubt that COVID-19 has us all more than a bit on edge. Vended laundries stand on the front lines, not only helping to keep the spread of the virus in check, but also serving as community centers, where customers can get information. Just as you would utilize signage, your website and social media to communicate with customers, store owners should leverage the same mediums to distribute information. Offering messaging in multiple languages will also help for non-English speakers.

Messages to communicate include:

  • Open and hours. Obviously, you want customers and prospective customers to know you are open and what your hours are.
  • What you are doing to respond to the crisis and put them at ease the store is keeping them safe with extra cleaning, etc. The more detailed the better – also ensure your attendants are following these procedures. Customers will certainly be watching them. Put people at ease.
  • What they can do while visiting your store
  • Offer additional laundry tips

These are just the basics. The keys are to communicate early and often, while staying up to date – course correcting quickly as the situation develops. Owners also may want to educate customers (and prospective customers) on the benefits of their commercial equipment, that home units can’t match. Commercial washer-extractors provide exceptional mechanical action, which, when combined with hot water and detergent, deliver exceptional hygienic results – on-par with hospital-grade machines. In addition, commercial gas-fired dryers achieve higher temperatures and proper heating to further protect garments from harm.

Tips for interacting with your store should include the basics as we know them at present:

  • Keep a distance of six feet from others
  • Wash hands often or use sanitizer as a precaution after touching equipment, doors, etc.
  • Cough or sneeze into your elbow
  • Try to refrain from touching your face.

Additional laundry tips:

  • Heat and hot water are your friends. Where possible, wash loads with hot water and use dryers (allow the dryer to complete its cycle)
  • Avoid shaking dirty laundry (it can spread germs)
  • Clean hampers, baskets, bags, carts…anything coming in contact with dirty linens
  • Wash hand towels and wash rags often
  • Do laundry…the more urgency and emphasis we put on keeping things clean the better.

We all have a role to play in this crisis. As we know, our vended laundries are more than laundry centers; they are often community gathering areas. As such, we can leverage that role by communicating information in a timely manner to help keep each other safe.



The registration counters opened to visitors at 10am every morning, but visitors queued up well in advance…Read More

Laundrex India Expo 2018 Visitors Response

Laundrex India 2018 has been a great show, and this is a very informative and productive platform for committed entrepreneurs… Read More

Waste Technology India Expo 2018 Visitors Response

Well planned visit by corporations, saw teams from Panipat, Thane and 14 other cities sourcing specific products… Read More

Car Care Expo 2018

The flow of visitors on all three days from different places across India, confirmed the increasing investment… Read More

Clean India Technology Week 2017 Exhibitor Response

The show has been really good and we have received good enquiries mainly from builders and facility services… Read More

Clean India Technology Week 2016 Concludes on high note

Marking the strength of India’s Cleaning & hygiene Industry, Asia’s largest cleaning event, Clean India Technology Week… Read More

Clean India Technology Week 2016 Five Expos begin on a high note

With over one crore people associated, cleaning is an Industry,” said Chief Guest Shri Subhash Desai, Minister of Industries… Read More

12th Clean India Conference 2015

Hosted by Clean India, the 12th Clean India Conference 2015, held during the Clean India Show on April 16 and 17, at the Brilliant… Read More

Central India all set for Clean India Show 2015

• Industry Associations looking forward to Clean India Show • Clean India Journal organises exclusive Live Budget Discussion in Indore… Read More

Seminar: Waste recycling and Management

Starting the Seminar session on Waste Management in Townships, Hetas Majumadr, Jt. GM- Admin. Essar Steel Limited, along with his collogue… Read More

Knowledge Partner

Media Partner